Consumers are demanding businesses to be more conscious.
They want to see organizations who value more than just profit and are celebrating the quadruple bottom line of people, planet, profit, and presence.
Did you know that 76% of consumers are willing to spend more on a product if it comes from a sustainable brand?
The 4P Pledge provides a step-by-step process for cultivating your business into one that is more conscious, aligned with your values and dedicated to doing well by doing good.
When you commit to the 4P Pledge, you are committed to the quadruple bottom line. Truly conscious business owners are building out four critical aspects to their business, guided by the 4P's
What company culture are you creating? What HR practices do you have in place to nurture and retain diverse, top talent?
What is your company's impact on planet earth? What operations/ business systems are in place to support a sustainable, resourceful, eco-system for the environment?
What impact are your investments and financial habits creating? Does your business merge purpose and profit together?
To what degree is each and every team member and stakeholder being conscious and energetically present in the moment?