February 1, 2017
Anna Sun Choi
Being an Entrepreneur is not for the faint of heart. It takes guts, grit, and resilience in the face of no agreement. But instead of wasting time trying to find the magic bullet that doesn’t exist--the real truth is many entrepreneurs know exactly what there is to do--
they’re just not doing it.
Procrastination rears its head in many ways: it’s not the right time, I don’t have the money, I don’t feel like it, it’s not “me”, I’m scared to do that, what if it fails, take your pick. Whatever flavor your reason looks like, many entrepreneurs end up of resisting or avoiding the very thing they need to do each hour and come up with my good reasons and justifications for why that’s ok. All of which won’t generate leads.
It’s simple, not sexy, not even that surprising.
Now here’s a litmus test. Are you doing what they said when your said each day? If you’re like the majority of people, and are not being true to your word, you are likely now swimming in a pool of doubt, fear, and stagnation. Enough already. Knowing you procrastinate makes no difference. Now what?
Generally speaking, human beings are not disciplined on their own. Having some sort of accountability structure is key to following through on what you said when you said you would do it. Do you have an effective accountability structure that will call you out when you don’t do what you said you would? Someone or something that’s invested in your success?
Group accountability is key. Not just any group, but a group or mastermind that’s up to the same goals
you are. It’s no different than trying to work out alone at home versus going to a fitness class or having an exercise buddy or personal trainer. When I was training to race in the Tough Mudder (a muddy, adult size, intense obstacle course), I had a group training with me that allowed me to then work out from home much more easily. Ever notice at home, how loud your brain talk can get?
Bottom line: Create effective accountability to stay in action outside of yourself. This could be via a closed FB group, whatsapp thread, mastermind group, business coach, committed networking group, referral group, etc. You can create accountability in many ways--just don’t put the pressure all on yourself to make it all happen. Include others. They want to be included.
Anna S. Choi helps conscious companies grow their client flow through business and marketing coaching. She loves synthesizing, adapting, and distilling strategic marketing plans into executable daily actions to take that get results to grow your business. If you're interested in taking focused action on an intentional strategic marketing plan to energize more client flow, please watch this introductory video to see whether we are a fit. I look forward to connecting and supporting you! You can contact her at firstname.lastname@example.org or 206-330-6426.
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