As our global community shifts from the Digital Information Age to the Transformation Age, conscious entrepreneurs today are operating more and more from love not fear, from expansion not contraction.
Historically, sales trainings focused on manipulation tactics of fear, scarcity, or taking control in a conversation. Nowadays, I see lots of trainings on how NOT to be pushy or using "sales-y" techniques.
Unfortunately, actively avoiding selling can give off the same repelling energy as being pushy.
Have you ever been scared to make the ask, even though it feels funny NOT to ask? But because you’re too concerned with being pushy or scared to sell, you do everything to avoid making the ask? The prospect then has to do the work of pulling out answers from you. That’s a turnoff. Especially if your prospect wants to buy.
In that situation of avoiding selling something, what is the attention on?
That’s right, it’s still on you. Whether you are avoiding selling or trying too hard to sell, either way can be a turnoff.
With that said, having attention on yourself isn't bad. It just depends on what's driving the attention to yourself. Is it your head or your heart?
If it's your head or ego worried about looking bad, or trying to force an outcome--then your energy is a turnoff. But if it's your heart that is driving attention to yourself--LISTEN.
If you stop trying to get somewhere and start listening to your heart, you'll discover a source of wisdom from which you can easily attract clients for the right reasons.
However, most of us aren't listening to our heart at the same time as we listen to a prospect. THAT is the secret. If you learn to listen to your heart, while listening to others in service of their highest self, what to say next or not, will come naturally.
By practicing listening to your heart from within, what starts off as a quiet voice of wisdom will overflow with messages to serve others while fulfilling your vision for life and your business.
Take some time today to give your heart some love and attention. If you do, you will reap huge rewards for yourself, your clients, and your business.
Have you ever been scared to make the ask or been too direct in making the ask that it felt awkward? If you're interested in gaining mastery in conversations that lead to prospects being delighted you are making the ask, join us in the Conscious Business Accelerator here.
Anna S. Choi helps conscious businesses and social entrepreneurs attract more clients through her signature program The Client Accelerator for Conscious Entrepreneurs. She takes clients from scattered marketing approaches to an intentional strategic marketing plan. If you're interested in gaining focus, clarity, accountability in a community of conscious entrepreneurs, please watch this free training video on attracting clients.
Anna Sun Choi