When you walk into a room, what is your brand experience? Your energy creates a message whether your mouth is open or not. Consider that how people experience you markets you more than words or even your actions. When you energetically align who you are with what you offer, your impact magnifies--attracting clients to you for reasons they may not even be able to put into words.
Here’s an example. I was 22. Just graduated from the University of Washington, I had no clue what job to get. I was a broke, art major with no connections, experience or money, and went to a career fair and lined up 10 interviews. At each interview, I resonated with their energy or not and kep asking myself “Do I want to become like this person interviewing me in 5-10 years?”
I ended up going with a small financial planning company promising great training and support with unlimited growth potential. But it wasn’t just the benefits that sold me. The final gut check whether to accept a position was resonating with the interviewer’s energetic presence. In this case, it was Eric who showed up as super down to earth, authentic, straight, and quite simply, I trusted him. He became my business manager and trainer, who supported, coached, and trained me to gross six figures by age 23.
My mentor’s presence or brand experience resonated the loudest.
You might be wondering now, what is my brand experience?
Rather than guess, you can just find out by asking. Even strangers! You might be waiting in line at a store. And you can ask the checkout person, “Hi! I’ve discovering what kind of impression I leave on people. Would you mind if asked you for some quick feedback? In 1-3 words, what’s your first impression of me?” You could ask a neighbor walking by, or you kid’s childcare drop off person.
I’m always shocked by what strangers intuitively get about you without ever talking! It helps me gauge in reality who I’m being in the world at a particular point in life.
If you’re shy to ask strangers, just do it and practice facing your fear. Or you can ask people you know, love, and respect. Simply email them “Hey there! I’m doing an experiment. Quick question: When I walk into a room, what are the first 3 words that come to mind?” Again, having tested this experiment numerous times--many times with the same friends over the years--those three words evolve as you grow and point to your brand experience. [NOTE: Every now and then, there might be a hiccup in your relationship to address first before getting feedback (clean up any unfinished business!) but 99% of the time, my heart is warmed by their responses.]
Then compile their responses, and see if any patterns emerge. Ask yourself, is how you’re showing up lining up with your business’s core values and mission? If it does overall, awesome! You are energetically aligned in your business. If not, see what value is missing that you are not embodying. Or perhaps it’s the other way around--you are embodying a value so vibrantly and it’s not incorporated into your business.
That’s what I discovered. Most of my friends and strangers have said the words that come to mind are “energy” or “enthusiasm.” At the time, my business did not have that value anywhere. I was wasting a huge, natural character trait I could integrate with my business. I did. I created the ENERGY core signature coaching program and started to embed elements of energy everywhere--in my logo, marketing materials, trainings, and even in making decisions for which marketing strategies to best implement. Speaking was where my energy could most resonate and impact with others making follow-up calls super easy to convert into clients.
When you energetically align your business--your presence magnifies. Your brand experience clicks for those you come into contact with, and frankly, sets off the Law of Vibration or Law of Attraction for whom you want to do business with. In short, you naturally attract the right clients.
What is your brand experience?
Does your brand experience align with your vision, mission, and values?
What’s your vision beyond making more money?
Remember, the stronger you are aligned from the inside out, the more others can experience your business presence and resonate with your message to attract your tribe of clients.
Anna S. Choi helps mission-driven, conscious entrepreneurs attract more clients through business coaching and training. She loves synthesizing, distilling, & customizing strategic marketing plans into executable daily actions to grow your business. If you want more focus, accountability, and peace of mind day to day while implementing an intentional strategic marketing system to attract more clients, learn more at www.annasunchoi.com.
Anna Sun Choi