The Myth of Referrals: The 6 Faces of Contribution for Your “Marketing Tribe”

March 1, 2017
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Anna Sun Choi
Ever ask a fellow entrepreneur “What marketing do you do?” “Where did you find that client?”
They proudly respond, “Referrals.”

While some entrepreneurs may say “referrals” intentionally to not disclose their marketing secret sauce, mostly I find that response is code for... 

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